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دانلود کتاب Digital disciplines: attaining market leadership via the cloud, big data, social, mobile, and the internet of things

دانلود کتاب رشته های دیجیتال: دستیابی به رهبری بازار از طریق ابر، داده های بزرگ، اجتماعی، موبایل و اینترنت اشیا

Digital disciplines: attaining market leadership via the cloud, big data, social, mobile, and the internet of things

مشخصات کتاب

Digital disciplines: attaining market leadership via the cloud, big data, social, mobile, and the internet of things

ویرایش:  
نویسندگان:   
سری: Wiley CIO 
ISBN (شابک) : 9781118995396, 1118995392 
ناشر: John Wiley & Sons 
سال نشر: 2015 
تعداد صفحات: 402 
زبان: English 
فرمت فایل : PDF (درصورت درخواست کاربر به PDF، EPUB یا AZW3 تبدیل می شود) 
حجم فایل: 3 مگابایت 

قیمت کتاب (تومان) : 33,000



کلمات کلیدی مربوط به کتاب رشته های دیجیتال: دستیابی به رهبری بازار از طریق ابر، داده های بزرگ، اجتماعی، موبایل و اینترنت اشیا: جامعه اطلاعاتی -- فناوری اطلاعات -- اینترنت -- شبکه های اجتماعی -- تلفن همراه -- استراتژی -- موفقیت ، جامعه اطلاعاتی -- فناوری اطلاعات -- اینترنت -- شبکه اجتماعی -- تلفن همراه -- استراتژی -- موفقیت



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توجه داشته باشید کتاب رشته های دیجیتال: دستیابی به رهبری بازار از طریق ابر، داده های بزرگ، اجتماعی، موبایل و اینترنت اشیا نسخه زبان اصلی می باشد و کتاب ترجمه شده به فارسی نمی باشد. وبسایت اینترنشنال لایبرری ارائه دهنده کتاب های زبان اصلی می باشد و هیچ گونه کتاب ترجمه شده یا نوشته شده به فارسی را ارائه نمی دهد.


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فهرست مطالب

Content: Machine generated contents note: Foreword Preface Acknowledgments Part I: Overview and Background Chapter 1 Digital Disciplines, Strategic Supremacy From Value Disciplines to Digital Disciplines Information Excellence Solution Leadership Collective Intimacy Accelerated Innovation Exponential Value Creation The Leadership Agenda Information Technology in Context Notes Chapter 2 Value Disciplines and Related Frameworks Operational Excellence Product Leadership Customer Intimacy Focus The Unbundled Corporation Business Model Generation Michael Porter and Competitive Advantage Blue Ocean Strategy Innovation: The \"Fourth\" Value Discipline Notes Chapter 3 Digital Disciplines Information Excellence Solution Leadership Collective Intimacy Accelerated Innovation All of the Above? Notes Chapter 4 Digital Technologies The Cloud Big Data Mobile The Internet of Things Social Notes Part II: Information Excellence Chapter 5 Processes, Resources, Operations and Information Processes Process Advantage Process Optimization Asset Optimization The Business Value of Information The Role of Information Technology Caveats Notes Chapter 6 The Discipline of Information Excellence From People to Machines From Physical to Virtual From Virtual to Digical From Processes to Experiences From Operations to Improvement From Static Design to Dynamic Optimization From Mass Production to Mass Personalization From Cost Reduction to Revenue Generation From Direct to Indirect Monetization From Touchpoints to Integration From Firms to Networks From Data to Actionable Insight From Answers to Exploration Notes Chapter 7 Burberry --
Weaving IT into the Fabric of the Company Operational Excellence and Product Leadership From Operational Excellence to Information Excellence From Physical to Virtual From Virtual to Digical From Processes to Experiences From Mass Production to Mass Personalization From Cost Reduction to Revenue Generation From Touchpoints to Integration From Firms to Networks Notes Part III: Solution Leadership Chapter 8 Products, Services, and Solutions Competitive Strategy Product Elements The Experience Economy Pricing and Business Models Notes Chapter 9 The Discipline of Solution Leadership From Products and Services to Solutions From Generic and Expected to Augmented and Potential From Transactions to Relationships From Sales Results to Customer Outcomes From Standard Products to Custom Solutions From Products and Services to Experiences and Transformations From Standalone to Social From Product to Platform From Engineered to Ecosystem Notes Chapter 10 Nike --
A Track Record of Success From Products to Solutions From Generic and Expected to Augmented and Potential From Transactions to Relationships From Sales Results to Customer Outcomes From Standard Products to Custom Solutions From Products to Experiences and Transformations From Standalone to Social From Engineered to Ecosystem Nike and the Other Digital Disciplines Notes Part IV: Collective Intimacy Chapter 11 Customer Experience and Relationships Customer Intimacy A Broad Spectrum of Relationships Dimensions of Interaction Collective and Collaborative Notes Chapter 12 The Discipline of Collective Intimacy From Transactions to Relationships From Relationships to Intimacy From Physical to Virtual From Virtual to Digical From Company to Community From People to Algorithms From Individual to Collective Notes Chapter 13 Netflix --
Entertaining Disruption Information Excellence Accelerated Innovation Solution Leadership From Relationships to Intimacy From Physical to Virtual From Virtual to Digical From Company to Community From People to Algorithms From Individual to Collective Notes Part V: Accelerated Innovation Chapter 14 Innovation and Transformation Successful Commercial Innovation The Innovation Process Innovation Principles Innovation of Products, Processes, Relationships, and Innovation Business Model Innovation and Corporate Transformation Notes Chapter 15 The Discipline of Accelerated Innovation From Solitary to Collaborative From Internal to External From Closed to Open From Inside-Out to Outside-In From Products to Platforms From Linear to Agile From Employees to Crowds From Salaries to Prizes From Theoretical to Data-Driven From Human to Machine From Incremental to Transformational Notes Chapter 16 Procter & Gamble Cleans Up From Solitary to Collaborative From Internal to External From Closed to Open From Inside-Out to Outside-In From Employees to Crowds From Incremental to Transformational Notes Part VI: Successful Execution Chapter 17 General Electric --
Flying High Digital Disciplines at GE Software at GE Information Excellence Solution Leadership Collective Intimacy Accelerated Innovation Notes Chapter 18 Human Behavior and Gamification Human Behavior Gamification Gamifying Information Excellence Gamifying Solution Leadership Gamifying Collective Intimacy Gamifying Accelerated Innovation Gamification Across Disciplines Notes Chapter 19 Opower --
The Power of the Human Mind Human Behavior and Energy Consumption Opower, Information, and Intimacy Notes Chapter 20 Digital Disasters Strategic Errors Cyberattacks Software Design and Development Challenges Operational Issues Unintended Consequences Erratic Algorithms Politics and Pushback Digital Disappointments Notes Part VII: What\'s Next? Chapter 21 Looking Forward The Exponential Economy Future Technologies Opportunities Critical Success Factors Next Steps Notes About the Author Index .




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