ورود به حساب

نام کاربری گذرواژه

گذرواژه را فراموش کردید؟ کلیک کنید

حساب کاربری ندارید؟ ساخت حساب

ساخت حساب کاربری

نام نام کاربری ایمیل شماره موبایل گذرواژه

برای ارتباط با ما می توانید از طریق شماره موبایل زیر از طریق تماس و پیامک با ما در ارتباط باشید


09117307688
09117179751

در صورت عدم پاسخ گویی از طریق پیامک با پشتیبان در ارتباط باشید

دسترسی نامحدود

برای کاربرانی که ثبت نام کرده اند

ضمانت بازگشت وجه

درصورت عدم همخوانی توضیحات با کتاب

پشتیبانی

از ساعت 7 صبح تا 10 شب

دانلود کتاب Good food, great business: how to take your artisan food idea from concept to marketplace

دانلود کتاب غذای خوب، تجارت عالی: چگونه ایده غذای صنعتگر خود را از مفهوم به بازار منتقل کنید

Good food, great business: how to take your artisan food idea from concept to marketplace

مشخصات کتاب

Good food, great business: how to take your artisan food idea from concept to marketplace

ویرایش:  
نویسندگان:   
سری:  
ISBN (شابک) : 9781452107080, 1452107084 
ناشر: Chronicle Books 
سال نشر: 2015 
تعداد صفحات: 258 
زبان: English 
فرمت فایل : PDF (درصورت درخواست کاربر به PDF، EPUB یا AZW3 تبدیل می شود) 
حجم فایل: 3 مگابایت 

قیمت کتاب (تومان) : 55,000



کلمات کلیدی مربوط به کتاب غذای خوب، تجارت عالی: چگونه ایده غذای صنعتگر خود را از مفهوم به بازار منتقل کنید: است



ثبت امتیاز به این کتاب

میانگین امتیاز به این کتاب :
       تعداد امتیاز دهندگان : 24


در صورت تبدیل فایل کتاب Good food, great business: how to take your artisan food idea from concept to marketplace به فرمت های PDF، EPUB، AZW3، MOBI و یا DJVU می توانید به پشتیبان اطلاع دهید تا فایل مورد نظر را تبدیل نمایند.

توجه داشته باشید کتاب غذای خوب، تجارت عالی: چگونه ایده غذای صنعتگر خود را از مفهوم به بازار منتقل کنید نسخه زبان اصلی می باشد و کتاب ترجمه شده به فارسی نمی باشد. وبسایت اینترنشنال لایبرری ارائه دهنده کتاب های زبان اصلی می باشد و هیچ گونه کتاب ترجمه شده یا نوشته شده به فارسی را ارائه نمی دهد.


توضیحاتی در مورد کتاب غذای خوب، تجارت عالی: چگونه ایده غذای صنعتگر خود را از مفهوم به بازار منتقل کنید

برای کسانی که آماده دنبال رویاهای غذایی خود هستند (یا حداقل شروع به فکر کردن در مورد آن کنند)، این کتاب ابزارهایی را فراهم می کند تا تصمیم بگیرند که آیا ایجاد یک کسب و کار مواد غذایی خاص برای شما مناسب است یا خیر. چه هدف فروش یک محصول به صورت آنلاین باشد و چه توسعه طیف وسیعی از غذاهای لذیذ برای زنجیره های مواد غذایی، این کتاب راهنما به کارآفرینان امیدوار مواد غذایی کمک می کند تا در همه چیز از مفهوم و تولید گرفته تا فروش و بازاریابی متخصص شوند. نویسنده از مثال‌های واقعی بیش از ۷۵ فرد و کسب‌وکار موفق استفاده می‌کند تا خوب، بد و زشت راه‌اندازی یک شرکت غذایی را نشان دهد و پیوندهایی به نمودارها و کاربرگ‌های مفید برای ساده‌سازی فرآیند و سازماندهی و تمرکز کارآفرینان ارائه دهد.


توضیحاتی درمورد کتاب به خارجی

For those ready to follow their foodie dreams (or at least start thinking about it), this book provides the tools to decide if creating a specialty food business is right for you. Whether the goal is selling a single product online or developing a range of gourmet foods for grocery chains, this handbook helps hopeful food entrepreneurs become experts in everything from concept and production to sales and marketing. The author uses real-life examples from more than 75 successful individuals and businesses to illustrate the good, the bad, and the ugly of starting a food enterprise, providing links to useful charts and worksheets to simplify the process and keep entrepreneurs organized and focused.



فهرست مطالب

Cover
Title
Copyright
Contents
Introduction
STEP 1 BONE UP ON THE SPECIALTY FOOD BUSINESS
	CHAPTER 1 Learn About the Food Industry
		BURNING QUESTION: Am I Ready for Entrepreneurship?
		About the Good in Good Food
		12 Good Reasons to Start a Food Business
		3 Reasons Not to Get into Food
		5 Perils and Paradoxes of Specialty Food
		Learn the “5 Staples” for a Good Food Marketing Mix
			Inside Scoop: BOLA Granola Uses the 5 Staples to Grow by Small Batches
			Takeaways
		Great Business Action Plan
	CHAPTER 2 Prepare for Greatness
		BURNING QUESTION: What if I Only Want to Run a Part-Time Business?
		The Art of Connecting the Dots
		Set S.M.A.R.T. Goals
		Prioritize Your Goals
			Combine Goals and Set Your Life on Fire
		Investigate Your Options
			A Little Research Can Answer “What Should I Make?”
		Make Good Decisions
			Understand the 80-20 Rule (The Quick Way to Make the Right Decisions)
		Take Action to Connect the Dots
			Inside Scoop: Mama Baretta Reaches Out for Success
		Mind Your Mind, Squash Your Fears
			Inside Scoop: Punk Rawk Labs Connects the Dots for Success
			Takeaways
		Great Business Action Plan
STEP 2 COOK UP YOUR BUSINESS IDEA
	CHAPTER 3 Create Your Mission, Realize Your Vision
		BURNING QUESTION: Must My Food Really Serve a Lofty Goal? (It’s Just Food!)
		State Your Mission: Why Are You Doing This?
		Compare and Contrast: Transforming Business Ideas into Dream Lifestyles
		Learn the ABCs of How You Can Make Food
			A Is for Artisaneurs
			B Is for Business Builders
			C Is for Community Builders
			So What’s Your Food Business Personality?
			Inside Scoop: Tessemae’s All Natural Becomes an Accidental Manufacturer
		Write Your Vision Statement: Where Do You Want to Go with This?
			Vision Shortcuts
			Inside Scoop: Askinosie Chocolate, Stone-Buhr Flour, and Lotus Foods Draw Inspiration from What’s Right in Front of Them
		Outline Your Guiding Principles: Your Rules of the Road
			Takeaways
		Great Business Action Plan
	CHAPTER 4 Find Your Niche
		BURNING QUESTION: Do I Really Need a Business Plan Before I Start?
		3 Little Big Questions: Who, What, How?
		Picture Your Customers
		How to Fulfill Your Customers’ Deepest Needs
		There’s a Business for Every Customer Need
		Discover Your Competition
		Plot Your Company and Product Strategies
			Step 1: Set Your Big Picture Strategy—Go Broad or Go Deep
			Step 2: State Your Value Proposition—What’s In It for the Customer?
			Step 3: Define Your Product Line
			Inside Scoop: Justin’s Nut Butter Connects the Dots Between Craving and Business
			Inside Scoop: Ocho Candy Grows on Four Key Pillars
		Prove Your Idea: Your Tasting-Party Shoot-Out
			Takeaways
		Great Business Action Plan
	CHAPTER 5 Brand Your Business
		BURNING QUESTION: I’ve Got a Computer. Can I DIY My Brand?
		What Branding Is and Why It’s Important
			Inside Scoop: Droga Confections Brands Strategically for Great Food Gifts
		Draft a Branding Strategy
		Name and Tagline Your Company and Products
			Brand and Naming Hierarchy
			Cheap and Fun Exercises for Names and Taglines
			Test Your Name, Logo, and Tagline
			Design Your Logo and Look
			Verify Availability and Own It
		Write Your Authentic Story
			Takeaways
		Great Business Action Plan
STEP 3 MAKE YOUR FOOD PRODUCTS REAL
	CHAPTER 6 Package Your Product
		BURNING QUESTION: When Do I Start Working on Packaging?
		The Point of Packaging
			Inside Scoop: Sweet Revolution Makes a Big Impact with a Small Footprint
		Define Your Packaging Elements
			Packaging and Filling Go Hand in Hand
			The Packaging for Your Packaging
			Inside Scoop: Poco Dolce Packs for the Occasion
		Balance Packaging Sustainability and Function
			Evaluate Sustainable Packaging Trade-offs
		Plan and Write Your Packaging Information
			What the FDA Requires
			Consider Optional Label Elements and Logos
		Test Your Packaging
		Produce Your Packaging
			Pricing and Pricing and Pricing, Oh My
			Takeaways
		Great Business Action Plan
	CHAPTER 7 Find the Best Ingredients
		BURNING QUESTION: When Do I Finalize My Ingredient Sources?
		The Goals: Traceability, Trust, and Transparency
		Identify Product Certifications That Support Your Promise
			Certified Organic
			Gluten-Free (GFCO.org)
			Fair Trade (FairTradeUSA.org)
			Kosher (OUKosher.org, OK.org, and more)
			Non-GMO Project Verified (NonGMOProject.org)
		How to Source Good Ingredients
			Takeaways
		Great Business Action Plan
	CHAPTER 8 Get into Production
		BURNING QUESTION: Where Is the Best Place to Start My Food Business?
		Things All Food Entrepreneurs Go Through
			You Need to Scale Your Recipe for Production
			You Need to Practice Licensed, Safe, and Sanitary Production
			Inside Scoop: Neo Cocoa Envisions Local Chocolaty Goodness
		Choose Your Production Method and Reality Check the Plan
			The Joys of Making Food Yourself (for Artisaneurs and Community Builders)
			The Joys of Good Co-Packers Making Your Food (for Business Builders)
			Inside Scoop: Rustic Bakery Evolves Organically
			Inside Scoop: Peas of Mind Realizes Its Vision for Healthful Kids’ Meals
		Test Your Products
		Analyze Nutrient Profiles and Shelf Stability
			Takeaways
		Great Business Action Plan
STEP 4 GET YOUR FOOD PRODUCTS TO MARKET
	CHAPTER 9 Where Will You Sell?
		BURNING QUESTION: Do I Really Need to Sell in Stores?
		Plot Your Sales and Distribution Phases
			Inside Scoop: Maitelates Alfajores Mixes the Perfect Cookie Business
		Phase 1: Selling Direct—Higher Profits, Closer Connections
			Learn Your Online Selling Options
			Selling at Markets
			Weddings, Parties, and Corporate Gifts
			Seasonal Gift Fairs, Festivals, and Craft Shows
			Inside Scoop: Terra Verde Farms Builds a Business Around a Lifestyle
		Pick Your Places: Distribution Options at a Glance
		Phase 2: Selling Wholesale—Higher Volume, Lower Profits, Greater Impact
			Selling to Local Stores Yourself (a.k.a. Pounding the Pavement)
			Inside Scoop: Lusty Monk Spreads Itself
			Engage Food Brokers as Your Sales Team
			Inside Scoop: Red Boat Fish Sauce Targets Several Channels for Sales Success
			Good Food and Chains Can Mix
			Strategize to Sell through Distributors
		Phase 3: Going International—Massive Reach and Volume
			Is Exporting Right for You?
			Get Export Support and Offset Your Costs
			Quiz International Buyers
			Takeaways
		Great Business Action Plan
	CHAPTER 10 Price Your Products
		BURNING QUESTION: Can’t I Just Make Up Good Prices?
		Don Your Pointy-Headed Accounting Hat
		How to Project Sales Without Any Sales History
		Determine How Much You Can Charge
			Understand How Your Price Communicates Your Value
			What Goes into Your Pricing
			Account for Your Donations
			Take into Account How Retailers Really Price
			How to Quote All-Inclusive Prices for Direct Wholesaling
		A Few More Pricing Tips and Costing Tricks
			Takeaways
		Great Business Action Plan
	CHAPTER 11 Promote Your Products
		BURNING QUESTION: How Do I Get the Buzz Started?
		Understand Marketing: Learn Your AIDAEs
		Plan Your Marketing Strategy
		Phase 1: Get Online—Plan. Shoot. Build
			Set Up Your Domain and Social Media Accounts
			Define Your Digital Marketing Strategy
			Bring Your Online Presence to Life
			Inside Scoop: Back to the Roots Sprouts DIY Success
		Phase 2: Launch and Ride the Word-of-Mouth Wave
			Create Good Old-Fashioned Printed Materials
			Feed Bloggers and the Press
			Write Your Introductory Press Release
			What to Expect From Your National Press Mentions
		Phase 3: Keep the Buzz Alive with Promotions and Marketing Support
			Master the Social-Media Ecosystem
			E-mail Your Updates
			Increase E-mail and Ad Success with Landing Pages
			Promotions and Deals, Deals, Deals!
			Pros
			Cons
			Paid Advertising
			Inside Scoop: Amella Caramels Remixes for Marketing Success
			Takeaways
		Great Business Action Plan
STEP 5 MAKE IT REAL!
	CHAPTER 12 Now You’re Cookin’: Sell and Engage Post-Launch
		BURNING QUESTION: What Is “Engagement” Anyway?
		Cultivate a Service Culture
		Your Number-One Selling Tool: Samples
		Master Order Fulfillment
		Sell Wholesale and Get Repeat Orders
			Stash Some Cash Before Selling Wholesale
		Meet Wholesale Buyers at Trade Shows
		Win Awards
		Manage Your Time and Measure Your Results
			Takeaways
		Great Business Action Plan
	CHAPTER  13 Set Up Your Business
		BURNING QUESTION: How Much Money Do I Need?
		Understand the Importance of Structure
		Set Up Your Back-Office Systems
		Build Your Support System: Commune, Contract, and Hire
			Share and Bond with Fellow Food Entrepreneurs
			Tap In to Experts
			Explore Consultants and Coaches
			Attract a Great Team: Who and How
			Pick the Right Vendors
			Attract the Right Hires
			Inside Scoop: Rooibee Red Tea Builds on Connections
		Decide on Your Business Structure
			Inside Scoop: Runa Guayusa Organizes to Maximize Good
		Fund Your Food Company
			Personal Funding: Chipping In (Yourself, Friends, Family, Crowdfunding)
			Loans: Payback Time
			Investors: Giving a Piece of the Pie (Angels, Venture Capital)
			Inside Scoop: SchoolHouse Kitchen Learns the Hard Way about Structuring a Business
			Takeaways
		Great Business Action Plan
	CHAPTER  14 So You Really Want to Start a Food Business?
		BURNING QUESTION: Is It That Complicated?
		From Pie in the Sky to Reality
			Inside Scoop: Squarebar Charts a Good Food Business Playbook
		Sketch Out Your Business Plan
			Start with an App or a One-Page Plan
			Graduate to a Big, Formal Plan
			Your Plan Can and Will Change
		Rethinking? Re-Imagine the Idea of Good Food
		Time to Connect the Dots
Food Business Glossary
10 Easy First Steps and Further Reading
Acknowledgments and Many Thanks
Index
	A
	B
	C
	D
	E
	F
	G
	H
	I
	J
	K
	L
	M
	N
	O
	P
	Q
	R
	S
	T
	U
	V
	W
	Y
	Z
About the Author
Chronicle Ebooks




نظرات کاربران