Business driven technology

Cover
Business Driven Technology
DEDICATION
BRIEF TABLE OF CONTENTS
TABLE OF CONTENTS
ABOUT THE AUTHOR
THE TECHNOLOGY PLUG - INS
PREFACE
For Instructors
For Students
Walkthrough
ACKNOWLEDGMENTS
CONTRIBUTIONS BY
UNIT 1: Achieving Business Success
	Big Data, Big Analytics
		Introduction
	CHAPTER 1: Business Driven Technology
		Competing in the Information Age
			Data
			Information
			Business Intelligence
			Knowledge
		Systems Thinking and Management Information Systems
			The MIS Solution
			Systems Thinking
		Chapter 1 Case: The World Is Flat—Thomas Friedman
	CHAPTER 2: Identifying Competitive Advantages
		Identifying Competitive Advantages
			Swot Analysis: Understanding Business Strategies
		The Five Forces Model—Evaluating Industry Attractiveness
			Buyer Power
			Supplier Power
			Threat of Substitute Products or Services
			Threat of New Entrants
			Rivalry Among Existing Competitors
			Analyzing the Airline Industry
		The Three Generic Strategies—Choosing a Business Focus
		Value Chain Analysis—Executing Business Strategies
		Chapter 2 Case: Michael Porter on TED—The Case for Letting Business Solve Social Problems
	CHAPTER 3: Strategic Initiatives for Implementing Competitive Advantages
		Business Process Reengineering
			Types of Business Processes
			Using Mis to Improve Business Processes
		Supply Chain Management
		Customer Relationship Management
		Enterprise Resource Planning
		Chapter 3 Case: Amazon Drone Knocking
	CHAPTER 4: Measuring the Success of Strategic Initiatives
		MIS Roles and Responsibilities
		Metrics: Measuring Success
			Efficiency and Effectiveness Metrics
			The Interrelationship Between Efficiency and Effectiveness MIS Metrics
		Metrics for Strategic Initiatives
		Chapter 4 Case: Manipulating the Data to Find Your Version of the Truth
	CHAPTER 5: Organizational Structures That Support Strategic Initiatives
		Information Ethics
			Information Does Not Have Ethics: People Do
		Information Security
			Hackers: A Dangerous Threat to Business
			Viruses: A Dangerous Threat to Business
		Chapter 5 Case: Fifteen Million Identity Theft Victims
		Learning Outcome Review
		Review Questions
		Making Business Decisions
		Unit Summary
		Key Terms
		Unit Closing Case One: The Internet of Things
		Unit Closing Case Two: Five Ways Hackers Can Get into Your Business
		Apply Your Knowledge
		AYK Application Projects
UNIT 2: Exploring Business Intelligence
	Bitcoin
		Introduction
	CHAPTER 6: Valuing and Storing Organizational Information—Databases
		The Business Benefits of High-Quality Information
			Information Type: Transactional and Analytical
			Information Timeliness
			Information Quality
			Information Governance
		Storing Information Using a Relational Database Management System
			Storing Data Elements in Entities and Attributes
			Creating Relationships Through Keys
			Coca-Cola Relational Database Example
		Using a Relational Database for Business Advantages
			Increased Flexibility
			Increased Scalability and Performance
			Reduced Information Redundancy
			Increased Information Integrity (Quality)
			Increased Information Security
		Driving Websites with Data
			Website Data
		Integrating Information among Multiple Databases
			Data Integration
		Chapter 6 Case: Political Microtargeting: What Data Crunchers Did for Obama
	CHAPTER 7: Accessing Organizational Information—Data Warehouses
		Data Warehousing: Supporting Decisions with Business Intelligence
			History of the Data Warehouse
			Data Mart
			Information Cleansing (Or Scrubbing)
		Business Intelligence
			The Problem: Data Rich, Information Poor
			The Solution: Business Intelligence
		Chapter 7 Case: Using Data to Drive Business Operations
	CHAPTER 8: Understanding Big Data and Its Impact on Business
		The Power of Big Data Analytics
			Distributed Computing
			Virtualization
			Analyzing Big Data
		Data Mining
			Data-Mining Process Model
			Data-Mining Analysis Techniques
			Data Mining Modeling Techniques for Predictions
		Data Analysis
			Advanced Data Analytics
			Data Visualization
		Chapter 8 Case: Two Trillion Rows of Data Analyzed Daily—No Problem
		Learning Outcome Review
		Review Questions
		Making Business Decisions
		Unit Summary
		Key Terms
		Unit Closing Case One: Data Visualization: Stories for the Information Age
		Unit Closing Case Two: Informing Information
		Apply Your Knowledge
		AYK Application Projects
UNIT 3: Streamlining Business Operations
	Robots Took My Job
		Introduction
	CHAPTER 9: Enabling the Organization—Decision Making
		Making Organizational Business Decisions
			The Decision-Making Essentials
		Using MIS to Make Business Decisions
			Operational Support Systems
			Managerial Support Systems
			Strategic Support Systems
		The Future: Artificial Intelligence
			Expert Systems
			Neural Networks
			Genetic Algorithms
			Intelligent Agents
			Virtual Reality
		Chapter 9 Case: My Virtual Reality Check Bounced
	CHAPTER 10: Extending the Organization—Supply Chain Management
		Information Technology’s Role in the Supply Chain
			Visibility Into the Supply Chain
		Technologies Reinventing the Supply Chain
			3D Printing Supports Procurement
			RFID Supports Logistics
			Drones Support Logistics
			Robotics Supports Materials Management
			The Extended Supply Chain
		Chapter 10 Case: BOGO: Buy One, Get One
	CHAPTER 11: Building a Customer-centric Organization—Customer Relationship Management
		Customer Relationship Management
			The Power of the Customer
		Operational and Analytical CRM
			Marketing and Operational CRM
			Sales and Operational CRM
			Customer Service and Operational CRM
			Analytical CRM
		Extending Customer Relationship Management
			Supplier Relationship Management
			Partner Relationship Management
			Employee Relationship Management
		Chapter 11 Case: Robots are in the House!
	CHAPTER 12: Integrating the Organization from End to End—Enterprise Resource Planning
		Enterprise Resource Planning (ERP)
			Bringing the Organization Together
			The Evolution of ERP
			Integration Tools
		Core and Extended ERP Components
			Core ERP Components
			Extended ERP Components
			Measuring ERP Success
		The Future of ERP
			On-Premise ERP
			Cloud ERP
			Hybrid ERP
		Chapter 12 Case: Five Famous ERP Failures
		Learning Outcome Review
		Review Questions
		Making Business Decisions
		Unit Summary
		Key Terms
		Unit Closing Case One: The Connected Car Revolution
		Unit Closing Case Two: Dream It, Design It, 3D Print It
		Apply Your Knowledge
		AYK Application Projects
UNIT 4: Building Innovation
	Slack-Be Less Busy
		Introduction
	CHAPTER 13: Creating Innovative Organizations
		Disruptive Technologies and Web 1.0
			Disruptive versus Sustaining Technology
			The Internet and World Wide Web—The Ultimate Business Disruptors
			Web 1.0: The Catalyst for Ebusiness
		Advantages of Ebusiness
			Expanding Global Reach
			Opening New Markets
			Reducing Costs
			Improving Effectiveness
		Chapter 13 Case: IBM Watson Taking over the World
	CHAPTER 14: Ebusiness
		Ebusiness Models
			Business-To-Business (B2)
			Business-To-Consumer (B2C)
			Consumer-To-Business (C2)
			Consumer-To-Consumer (C2C)
			Ebusiness Forms and Revenue-Generating Strategies
			Ebusiness Fraud
		Ebusiness Tools for Connecting and Communicating
			Email
			Instant Messaging
			Podcasting
			Videoconferencing
			Web Conferencing
			Content Management Systems
		The Challenges of Ebusiness
			Identifying Limited Market Segments
			Managing Consumer Trust
			Ensuring Consumer Protection
			Adhering to Taxation Rules
		Chapter 14 Case: Are You Ready for Your Next Gig?
	CHAPTER 15: Creating Collaborative Partnerships
		Web 2.0: Advantages of Business 2.0
			Content Sharing Through Open Sourcing
			User-Contributed Content
			Collaboration Inside the Organization
			Collaboration Outside the Organization
		Networking Communities with Business 2.0
			Social Tagging
		Business 2.0 Tools for Collaborating
			Blogs
			Wikis
			Mashups
		The Challenges of Business 2.0
			Technology Dependence
			Information Vandalism
			Violations of Copyright and Plagiarism
		Web 3.0: Defining the Next Generation of Online Business Opportunities
			Egovernment: The Government Moves Online
			Mbusiness: Supporting Anywhere Business
		Chapter 15 Case: Stars Website Analytics
	CHAPTER 16: Integrating Wireless Technology in Business
		Wireless Network Categories
			Personal Area Networks
			Wireless LANs
			Wireless MANs
			Wireless WAN—Cellular Communication System
			Wireless WAN—Satellite Communication System
			Protecting Wireless Connections
			Managing Mobile Devices
		Business Applications of Wireless Networks
			Radio-Frequency Identification (RFID)
			Global Positioning System (GPS)
			Geographic Information Systems (GIS)
		Chapter 16 Case: The Magic Mobility of Disney
		Learning Outcome Review
		Review Questions
		Making Business Decisions
		Unit Summary
		Key Terms
		Unit Closing Case One: BitCoin
		Unit Closing Case Two: Disrupting the Taxi: Uber
		Apply Your Knowledge
		AYK Application Projects
UNIT 5: Transforming Organizations
	Gamer Delight
		Introduction
	CHAPTER 17: Developing Software to Streamline Operations
		The Systems Development Life Cycle (SDLC)
			Phase 1: Planning
			Phase 2: Analysis
			Phase 3: Design
			Phase 4: Development
			Phase 5: Testing
			Phase 6: Implementation
			Phase 7: Maintenance
		Chapter 17 Case: Bugs Everywhere
	CHAPTER 18: Methodologies for Supporting Agile Organizations
		Software Development Methodologies
			Rapid Application Development (RAD) Methodology
			Extreme Programming Methodology
			Rational Unified Process (RUP) Methodology
			Scrum Methodology
		Developing a Service-Oriented Architecture
			Interoperability
			Loose Coupling
			Soa Service
		Chapter 18 Case: Scratch
	CHAPTER 19: Managing Organizational Projects
		Using Project Management to Deliver Successful Projects
			Unclear or Missing Business Requirements
			Skipped Phases
			Changing Technology
			The Cost of Finding Errors in the SDLC
			Balance of the Triple Constraints
		Primary Project Planning Diagrams
		Outsourcing Projects
			Outsourcing Benefits
			Outsourcing Challenges
		Chapter 19 Case: Disaster at Denver International Airport
		Learning Outcome Review
		Review Questions
		Making Business Decisions
		Unit Summary
		Key Terms
		Unit Closing Case One: Reducing Ambiguity In Business Requirements
		Unit Closing Case Two: Getting Your Project on Track
		Apply Your Knowledge
		AYK Application Projects
Business Plug-Ins
	B1: Business Basics
		Introduction
		Types of Business
			Sole Proprietorship
			Partnership
			Corporation
		Internal Operations of a Corporation
		Accounting
			Financial Statements
		Finance
			Financial Analysis
		Human Resources
			Management Techniques
		Sales
			The Sales Process
			Market Share
		Marketing
			Marketing Mix
			Customer Segmentation
			The Product Life Cycle
		Operations/Production
			Transforming Corporations
		Management Information Systems
		Plug-In Summary
		Key Terms
		Making Business Decisions
	B2: Business Process
		Business Process Modeling
		Using MIS to Improve Business Processes
			Operational Business Processes—Automation
			Managerial Business Processes—Streamlining
			Strategic Business Processes—Reengineering
		Plug-In Summary
		Key Terms
		Making Business Decisions
	B3: Hardware and Software Basics
		Introduction
		Hardware Basics
			Central Processing Unit
			Primary Storage
			Secondary Storage
			Input Devices
			Communication Devices
		Computer Categories
		Software Basics
			System Software
			Application Software
			Distributing Application Software
		Plug-In Summary
		Key Terms
		Making Business Decisions
	B4: MIS Infrastructures
		The Business Benefits of a Solid MIS Infrastructure
		Supporting Operations: Information MIS Infrastructure
			Backup and Recovery Plan
			Disaster Recovery Plan
			Business Continuity Plan
		Supporting Change: Agile MIS Infrastructure
			Accessibility
			Availability
			Maintainability
			Portability
			Reliability
			Scalability
			Usability
		Plug-In Summary
		Key Terms
		Making Business Decisions
	B5: Networks and Telecommunications
		Introduction
		Network Basics
		Architecture
			Peer-To-Peer Networks
			Client/Server Networks
		Topology
		Protocols
			Ethernet
			Transmission Control Protocol/Internet Protocol
		Media
			Wire Media
			Wireless Media
		Plug-In Summary
		Key Terms
		Making Business Decisions
	B6: Information Security
		The First Line of Defense—People
		The Second Line of Defense—Technology
			People: Authentication and Authorization
			Data: Prevention and Resistance
			Attack: Detection and Response
		Plug-In Summary
		Key Terms
		Making Business Decisions
	B7: Ethics
		Developing Information Management Policies
			Ethical Computer Use Policy
			Information Privacy Policy
			Acceptable Use Policy
			Email Privacy Policy
			Social Media Policy
			Workplace Monitoring Policy
		Plug-In Summary
		Key Terms
		Making Business Decisions
	B8: Operations Management
		Introduction
		Operations Management Fundamentals
		MIS’s Role in OM
			OM Strategic Business Systems
		Competitive OM Strategy
			Cost
			Quality
			Delivery
			Flexibility
			Service
		OM and the Supply Chain
		Plug-In Summary
		Key Terms
		Making Business Decisions
	B9: Sustainable MIS Infrastructures
		MIS and the Environment
			Increased Electronic Waste
			Increased Energy Consumption
			Increased Carbon Emissions
		Supporting the Environment: Sustainable MIS Infrastructure
			Grid Computing
			Virtualized Computing
			Cloud Computing
			Utility Computing
		Plug-In Summary
		Key Terms
		Making Business Decisions
	B10: Business Intelligence
		Operational, Tactical, and Strategic BI
			BI’s Operational Value
		Business Benefits of BI
			Categories of BI Benefits
		Plug-In Summary
		Key Terms
		Making Business Decisions
	B11: Global Information Systems
		Introduction
		Globalization
			Cultural Business Challenges
			Political Business Challenges
			Global Geoeconomic Business Challenges
		Global MIS Business Strategies
			Governance and Compliance
		Global Enterprise Architectures
		Global Information Issues
			Information Privacy
			Europe
			The United States
			Canada
		Global Systems Development
		Plug-In Summary
		Key Terms
		Making Business Decisions
	B12: Global Trends
		Introduction
		Reasons to Watch Trends
		Trends Shaping Our Future
			The World’s Population Will Double in the Next 40 Years
			People in Developed Countries are Living Longer
			The Growth in Information Industries is Creating a Knowledge-Dependent Global Society
			The Global Economy is Becoming More Integrated
			The Economy and Society are Dominated by Technology
			Pace of Technological Innovation is Increasing
			Time is Becoming One of the World’s Most Precious Commodities
		Technologies Shaping Our Future
			The Digital Mesh
			Smart Machines
			The New IT Reality
		Plug-In Summary
		Key Terms
		Making Business Decisions
Apply Your Knowledge Projects
Glossary
Notes
Index