YouTube Channels For Dummies

Title Page
Copyright Page
Table of Contents
Introduction
	About This Book
	Foolish Assumptions
	How This Book Is Organized
		Part 1: Getting Started with YouTube Channels
		Part 2: Making Good Videos and Not Making Bad Videos
		Part 3: Growing and Knowing Your Audience
		Part 4: YouTube Channels Are Serious Business
		Part 5: The Part of Tens
	Icons Used in This Book
	Beyond the Book
	Where to Go from Here
Part 1 Getting Started with YouTube
	Chapter 1 Making a Home on YouTube
		The YouTube Phenomenon: Why You Need to Be on YouTube
			Audience, audience, audience
			Incorporating YouTube into your business and marketing plans
			Becoming a star!
			Going viral
			Wasting lots and lots of time
		Seeing What Makes a YouTube Channel Unique
			Angling for subscriptions
			Establishing your brand
		Managing Channels for Fun and/or Profit
			Creating content
			Building an audience
			Building a business
			Monetizing
	Chapter 2 The Basics of YouTube
		What You’ll Find on YouTube
			Managing your identity
			Navigating the home page
			Watching a video
		Working with a YouTube Account
		Logging On to Your YouTube Account
		Creating a YouTube Channel
		Verifying Your YouTube Channel
		Setting Up a Custom Channel URL
		Joining the YouTube Partner Program
	Chapter 3 Building Your Channel from the Ground Up
		Navigating Your Channel
			The Your Channel menu item
			The Channel tabs
		Customizing and Branding Your Channel
			Creating channel art
			Managing channel art
			Creating the Channel icon
			Uploading the channel icon
			Managing your links
		Managing Uploads
Part 2 Making a Great YouTube Video
	Chapter 4 What Makes a Good Video a Good Video?
		Picking the Right Camera for Your Needs
		Knowing What Makes a Good Video
		Mastering the Genres in Your YouTube Videos
			Mastering music videos
			Producing your very own vlog
			Making an educational video
			Making tutorial and how-to videos
			Let’s play (and make) gaming videos
			Making animal videos
			Capturing sporting events
			Film and animation
			Entertainment
			News and information
			Autos and vehicles
			Comedy
			Travel and events
			Science and technology
			Nonprofits and activism
		Viral Videos versus Evergreen Content
			Viral content
			Evergreen content
	Chapter 5 Making Plans Both Large and Small
		Establishing Your Channel’s Mission
			Determining your goals
			Being different, being valuable, being authentic
			Surveying the YouTube landscape
		Understanding Your Target Audience
			Going narrow versus going broad
			Knowing why your audience matters
			Finding out the nitty-gritty about your audience
		Defining Desired Actions
		Planning an Outstanding YouTube Channel
			Having a spokesperson
			Branding
			Planning the channel layout
		Crafting a Content Strategy
			Recognizing that content includes video and more
			Looking at content formats
			Curation recycling
		Programming for Success
			Delivering content consistently
			Being flexible and reactive
			Going live for more engagement
		Planning Never Ends
	Chapter 6 Acquiring the Tools of the Trade
		Checking Out Your Camera Options
			Working through the (camera) basics
			Looking at DSLRs
			Settling for smartphones
		Stabilizing the Shot
		Seeing Your Way with Light
			Setting up 3-point lighting
			Setting up high-key lighting
		Capturing Sound
			Looking at microphones
			Capturing good audio
	Chapter 7 Putting It All Together to Capture Some Video
		Setting Up for a Shoot
			Getting organized
			Completing your checklists and shoot sack
			Arriving on set
			Planning a realistic shooting schedule
			Practicing good habits before a shot
			Maintaining continuity
		Shooting a Great-Looking Video
			Composing and dividing the screen
			Determining the best shot
			Moving and grooving the camera
			Matching your eyelines
			Following the 180-degree rule
			Shooting an interview
			Shooting extra footage and B-roll
			Capturing the perfect take — several times
		Working with Voice
			Practicing diction and dialects
			The power of the pause
			Managing crowd audio
	Chapter 8 Fixing It in Post: The Edit
		Picking the Right Software Package
			Mac tools
			Windows tools
		Knowing Where to Get Started with Editing
			Attempting a test project
			Handling file formats, resolution, and conversion
		Editing Your Video
			Logging your footage
			Trimming video clips
			Making a rough cut
			Switching it around
			Creating cuts
			Filling the gaps with B-roll
		Polishing Your Video
			Fine-tuning your edit
			Adding bells and whistles
		Adding Music to Your Video
			Adding built-in music in video editing tools
			Incorporating stock music libraries
			Putting music in your video
			Adding emotional impact
			Cutting your video to music
			Cutting your music to video
		Incorporating Voiceover and Sound Effects
		Exporting the Final Version
	Chapter 9 Preparing for Upload Day
		Preparing Your Channel for Uploads
			Checking your YouTube account hygiene
			Enabling channel features
		Tending to Video SEO Matters
			Titles
			Descriptions
			Tags
			Thumbnails
		Uploading Your Video
			Picking the source
			Going public about YouTube privacy
			Uploading to YouTube
			Entering information about your video
			Setting upload defaults
		Publishing and Unpublishing Videos
Part 3 Growing and Knowing Your Audience
	Chapter 10 Building Your Audience
		Developing a Community
			Deciphering audience evolution
			Determining what you want your audience to do
			Appreciating the importance of community
			Determining your subscription source
		Understanding Subscribers and Their Value
			Persuading viewers to subscribe
			Specifying how subscribers get updates
			Controlling channel settings and privacy levels
		Managing Comments
			Seeing why comments matter
			Setting up your channel for comments
			Moderating comments
			Reacting to inappropriate comments
		Configuring Community Settings
		Getting Viewers to Engage
		Capturing the Captioning Opportunity
		Producing Live Events
	Chapter 11 Knowing Your Audience
		Getting Started with YouTube Analytics
			Reading YouTube Analytics reports
			Breaking down the report components
			Grouping information
			Comparing data
			Setting up report filters
			Selecting a report
			Understanding visual charts
			Understanding the table
		Learning about Video Views
			Seeing which content is the most popular
			Determining whether viewers are watching or leaving
		Understanding Your Audience
			Diving into demographics
			Diving into subscribers
		Optimizing Discoverability
			Seeing where viewers find your content
			Finding out where (and how) viewers watch your content
		Making Sure Your Audience Is Engaged
		Imagining the Future of YouTube Analytics
Part 4 YouTube Channels Are Serious Business
	Chapter 12 How and Why Businesses Use YouTube
		Understanding Video and Business
		Understanding Your YouTube Business Components
			Content matters
			Community and content creators
			Advertising
		Integrating YouTube with Other Campaigns
			Cross-media integration
			YouTube is TV now
			YouTube isn’t Google, either
	Chapter 13 Expanding Your Audience with Google Ads
		Understanding YouTube Advertising
			Recognizing the importance of ad policy
			Looking at YouTube ad types
		Planning for Advertising
			Creating a Google Ads account
			Linking your Google Ads account and YouTube channel
		Determining Your Ad Targets
			People targeting
			Content targeting
		Navigating Google Ads
		Setting Up a YouTube Ad Campaign
			Going with a general campaign
			Creating an ad group and setting up targeting
		Creating a YouTube Ad
			Setting up remarketing lists
			Looking at Your campaign details
		Measuring Clicks and Results
			Looking at campaign information
			Getting earned metrics
		Optimizing Your Campaign
	Chapter 14 YouTube Monetization: How to Earn Money on YouTube
		Partnering with YouTube
		From Ads to AdSense
			Setting up YouTube monetization
			Analyzing ad performance with YouTube Analytics
			Getting your YouTube revenue information
			Seeing which metrics are offered
			Making changes to your video strategy based on the data
		Strikes
			Brand safety and suitability
			Federal Trade Commission Guidelines and COPPA
Part 5 The Part of Tens
	Chapter 15 Ten Key Steps to Improving YouTube Search Results
		Updating Video Metadata
		Managing Video Titles
		Understanding Working Titles
		Optimizing Thumbnails for Viewer Session Time
		Managing Video Descriptions
		Adding Closed Captioning
		Handling Tags
		Refreshing Metadata
		Understanding Channel SEO
		Avoiding Misleading Metadata
	Chapter 16 Ten Things to Know About Copyright
		Remember Who Owns the Copyright
		Attribution Does Not Absolve a Copyright Violation
		Know the Consequences
		The Profit Motive Is Irrelevant
		Get Permission for Using Copyrighted Material
		Fair Use Is Complicated
		Don’t Let Copyright Issues on YouTube Lead to a Strikeout
		Wipe the Slate Clean
		YouTube’s Algorithms Are Good at Finding Copyright Infringements
		Copyright Is (Almost) Forever
Index
About the Authors
EULA