Analytics the agile way

Preface: the power of dynamic data --
Introduction: it didn't used to be this way --
Signs of the times: why data and analytics are dominating our world --
The fundamentals of contemporary data: a primer on what it is, why it matters, and how to get it --
The fundamentals of analytics: peeling back the onion --
A better way to work: the benefits and core values of agile development --
Introducing scrum: looking at one of today's most popular agile methods --
A framework for agile analytics: a simple model for gathering insights --
University tutoring center: an in-depth case study on agile analytics --
People analytics at Google/Alphabet: not your father's HR department --
The anti-Google: Beneke Pharmaceuticals --
Ice Station Zebra Medical: how agile methods solved a messy health-care data problem --
Racial profiling at Nextdoor: using data to build a better app and combat a PR disaster --
The benefits of agile analytics: the upsides of small batches --
No free lunch: the impediments to and limitations of agile analytics --
The importance of designing for data: lessons from the upstarts --
What now?: a look forward.