Essentials of business communication

Cover
Brief Contents
Contents
Unit 1: Business Communication in the Digital Age
	Chapter 1: Succeeding in the Social and Mobile Workplace
		1-1 Mastering the Tools for Success in the Twenty-First-Century Workplace
		1-2 Developing Listening Skills
		1-3 Learning Nonverbal Communication Skills
		1-4 Recognizing How Culture Influences Communication
		1-5 Becoming Interculturally Proficient
		Summary of Learning Outcomes
		Chapter Review
		Critical Thinking
		Activities and Cases
		Grammar/Mechanics Checkup 1
		Editing Challenge 1
		Communication Workshop
Unit 2: The Writing Process in the Information Age
	Chapter 2: Planning Business Messages
		2-1 Examining the Communication Process
		2-2 Following the 3-x-3 Writing Process
		2-3 Analyzing the Purpose and Anticipating the Audience
		2-4 Adapting to the Audience with Expert Writing Techniques
		2-5 Improving the Tone and Clarity of a Message
		Summary of Learning Outcomes
		Chapter Review
		Critical Thinking
		Writing Improvement Exercises
		Radical Rewrites
		Activities
		Grammar/Mechanics Checkup 2
		Editing Challenge 2
		Communication Workshop
	Chapter 3: Organizing and Drafting Business Messages
		3-1 Drafting Workplace Messages
		3-2 Organizing Information to Show Relationships
		3-3 Drafting with Powerful Sentences
		3-4 Mastering Four Skillful Writing Techniques
		3-5 Drafting Well-Organized, Effective Paragraphs
		Summary of Learning Outcomes
		Chapter Review
		Critical Thinking
		Writing Improvement Exercises
		Radical Rewrites
		Grammar/Mechanics Checkup 3
		Editing Challenge 3
		Communication Workshop
	Chapter 4: Revising Business Messages
		4-1 Stopping to Revise: Applying Phase 3 of the Writing Process
		4-2 Enhancing Message Clarity
		4-3 Using Document Design to Improve Readability
		4-4 Catching Errors with Careful Proofreading
		4-5 Evaluating the Effectiveness of Your Message
		Summary of Learning Outcomes
		Chapter Review
		Critical Thinking
		Writing Improvement Exercises
		Radical Rewrites
		Grammar/Mechanics Checkup 4
		Editing Challenge 4
		Communication Workshop
Unit 3: Workplace Communication
	Chapter 5: Short Workplace Messages and Digital Media
		5-1 Writing Digital Age E-Mail Messages and Memos
		5-2 Workplace Messaging and Texting
		5-3 Making Podcasts and Wikis Work for Business
		5-4 Blogging for Business
		5-5 Social Networking for Business
		Summary of Learning Outcomes
		Chapter Review
		Critical Thinking
		Writing Improvement Exercises
		Radical Rewrites
		Activities and Cases
		Grammar/Mechanics Checkup 5
		Editing Challenge 5
		Communication Workshop
	Chapter 6: Positive and Neutral Messages
		6-1 Routine Messages: E-Mails, Memos, and Letters
		6-2 Typical Request, Response, and Instruction Messages
		6-3 Direct Claims and Complaints
		6-4 Adjustment Messages
		6-5 Goodwill Messages
		Summary of Learning Outcomes
		Chapter Review
		Critical Thinking
		Writing Improvement Exercises
		Activities and Cases
		Grammar/Mechanics Checkup 6
		Editing Challenge 6
		Communication Workshop
	Chapter 7: Negative Messages
		7-1 Communicating Negative News Effectively
		7-2 Analyzing Negative News Strategies
		7-3 Composing Effective Negative Messages
		7-4 Refusing Typical Requests and Claims
		7-5 Managing Bad News within Organizations
		Summary of Learning Outcomes
		Chapter Review
		Critical Thinking
		Writing Improvement Exercises
		Radical Rewrites
		Activities and Cases
		Grammar/Mechanics Checkup 7
		Editing Challenge 7
		Communication Workshop
	Chapter 8: Persuasive Messages
		8-1 Understanding Persuasion in a Social and Mobile Age
		8-2 Planning and Writing Persuasive Requests
		8-3 Wrting Effective Persuasive Claims and Complaints
		8-4 Crafting Persuasive Messages in Digital Age Organizations
		8-5 Creating Effective Sales Messages in Print and Online
		Summary of Learning Outcomes
		Chapter Review
		Critical Thinking
		Writing Improvement Exercises
		Radical Rewrites
		Activities and Cases
		Grammar/Mechanics Checkup 8
		Editing Challenge 8
		Communication Workshop
Unit 4: Business Reports and Proposals-Best Practices
	Chapter 9: Informal Reports
		9-1 Preparing Reports in the Digital Age
		9-2 Report Formats and Heading Levels
		9-3 Identifying the Problem, Defining the Purpose, and Collecting Data
		9-4 Preparing Short Informational Reports
		9-5 Preparing Short Analytical Reports
		Summary of Learning Outcomes
		Chapter Review
		Critical Thinking
		Activities and Cases
		Grammar/Mechanics Checkup 9
		Editing Challenge 9
		Communication Workshop
	Chapter 10: Proposals and Formal Reports
		10-1 Preparing Business Proposals
		10-2 Preparing Formal Business Reports
		10-3 Collecting Information through Primary and Secondary Research
		10-4 Documenting Information
		10-5 Incorporating Meaningful Visual Aids and Graphics
		10-6 Understanding Formal Report Components
		Summary of Learning Outcomes
		Chapter Review
		Critical Thinking
		Activities and Cases
		Grammar/Mechanics Checkup 10
		Editing Challenge 10
		Communication Workshop
Unit 5: Professionalism, Teamwork, Meetings, and Speaking Skills
	Chapter 11: Professionalism at Work: Business Etiquette, Ethics, Teamwork, and Meetings
		11-1 Developing Professionalism and Business Etiquette Skills at the Office and Online
		11-2 Communicating Face-to-Face on the Job
		11-3 Following Professional Telephone and Voice Mail Etiquette
		11-4 Adding Value to Professional Teams
		11-5 Planning and Participating in Face-to-Face and Virtual Meetings
		Summary of Learning Outcomes
		Chapter Review
		Critical Thinking
		Activities and Cases
		Grammar/Mechanics Checkup 11
		Editing Challenge 11
		Communication Workshop
	Chapter 12: Business Presentations
		12-1 Creating Effective Business Presentations
		12-2 Organizing Content to Connect with Audiences
		12-3 Understanding Contemporary Visual Aids
		12-4 Preparing Engaging Multimedia Presentations
		12-5 Polishing Your Delivery and Following Up
		Summary of Learning Outcomes
		Chapter Review
		Critical Thinking
		Activities and Cases
		Grammar/Mechanics Checkup 12
		Editing Challenge 12
		Communication Workshop
Unit 6: Employment Communication
	Chapter 13: The Job Search, Resumes, and Cover Messages
		13-1 Job Searching in the Digital Age
		13-2 Developing a Job-Search Strategy Focused on the Open Job Market
		13-3 Unlocking the Hidden Job Market with Networking
		13-4 Customizing Your Resume
		13-5 Using Digital Tools to Enhance Your Job Search
		13-6 Cover Messages-Do They Still Matter?
		Summary of Learning Outcomes
		Chapter Review
		Critical Thinking
		Radical Rewrites
		Activities and Cases
		Grammar/Mechanics Checkup 13
		Editing Challenge 13
		Communication Workshop
	Chapter 14: Interviewing and Following Up
		14-1 Interviewing Effectively in Today\'s Competitive Job Market
		14-2 Before the Interview
		14-3 During the Interview
		14-4 After the Interview
		14-5 Preparing Additional Employment Documents
		Summary of Learning Outcomes
		Chapter Review
		Critical Thinking
		Radical Rewrites
		Activities and Cases
		Grammar/Mechanics Checkup 14
		Editing Challenge 14
		Communication Workshop
Appendix A: Document Format Guide
Appendix B: Documentation Formats
Appendix C: Correction Symbols and Proofreading Marks
Appendix D: Grammar/Mechanics Handbook
Notes
Index