Accelerating out of the great recession : how to win in a slow-growth economy

IntroductionIn The Aftermath of the Great RecessionPart One What Happened and What Happens NextChapter 1 The Damaged EconomyHow it HappenedHow Global Markets Absorbed So Much Risky BorrowingThe Banking Sector Will Take Years to RecoverThe Overstretched ConsumerRebalancing of Global Trade FlowsDepression Avoided, Recovery LimpExecutives Expect a Long Period of Slow GrowthChapter 2 The New RealitiesThe Return of the Interventionist GovernmentThe Emergence of the New ConsumerA Turn In The Profit CycleThe Shake-Up of IndustriesThe Battle Between Deflation And InflationThe Vicious Circle to Slower GrowthPart Two What To DoChapter 3 Even in the Worst of TimesGeneral Motors: A Quick, Decisive, and Comprehensive ResponseChrysler: Making the Big ThreeFord: Hurt By High Costs and InflexibilityThe Rest of the Market: Also-RansChapter 4 Defense FirstProtect Financial FundamentalsProtect Business FundamentalsProtect RevenueAfter Defense, Think OffenseChapter 5 Go On The OffensiveFocus on InnovationCapitalize on Changes in the External EnvironmentUnleash Advertising and Marketing PowerTake The Fight to Your CompetitorsInvest in the Future Through Opportunistic M&A And Strategic DivestmentsEmploy Game-Changing StrategiesOf the Creative Forces Of Destruction And LeadershipChapter 6 A New Managerial Mind-SetNew Realities, New Managerial Mind-SetLeadership During a CrisisRethinking What Globalization May MeanHoning Political SkillsRevisiting The Social ContractChallenging The Shareholder-Value MantraRedesigning Compensation SystemsRedefining Corporate GovernanceA Different Perspective On EthicsMobilizing For GrowthAppendix A About Our Methodology And SourcesAppendix B About Our SurveysNotesBibliographyIndexAbout the Authors